Your brand story. And why should it matter to me?

“We’re the lowest priced single-family detached, non-motor court product.” “No two homes are the same—they are all different. Some have bedrooms with bay windows, because of these bump-outs. Others don’t. Nothing is cookie cutter.” “Two of our plans have full-sized driveways, so you don’t even have to deal with the motor-court at all.” Compelling, motivating reasons to buy a home in a new community? Or details I maybe didn’t know or need to care about, until that seed of doubt was planted. True story, experienced when shopping for homes in a new planned community. Read More