With a how might we curiosity we collaborate and squeeze the best ideas out of everyone to create communities and brands with meaning and purpose. We work with community creators, resort developers, landowners, product inventors, marketing teams, and company culture to create and launch places that matter to people.

We believe.

Great communities are built on purpose, fueled by insights about the people who will one day live there, inspired by the land itself, and inspiring all placemaking, brand, and product decisions. They have lasting meaning, beyond just being a collection of homes for sale, loosely held together by trails and amenities like every place else.

Our manifesto.

Learn from the history and story of what came before

Listen. Wonder. Observe who will live here and how they want to live.  Appreciate them as people.

Create a vision and POV that can only live here. No place else. From the land, to the amenities, the homes, the brand, and how life is lived.

Narrow the focus. Avoid the shopping list of expected things. Leave out what doesn’t fit. Do more of what does.

Keep “how might we” in focus. Always.


Follow us to share our observations and see how we think: