Jon Swallen, Chief Research Officer for Kantar Media, quoted in AdAge (October 2018) says, “Beauty brands are trying to court and develop the next generation of customers. These are customers who love the luxury experience, but don’t necessarily want the price tag. It’s not simply the price point that determines the (luxury) tag, but a… Read More
Marketing—no matter whether you follow the outdated “4 Ps” approach or a more integrated customer-centric one—is typically concerned with customer acquisition, satisfaction, retention and… Read More
Whatever you call it, it looks like @yourgate is piloting its new product and service in San Diego Airport, and I wish I’d seen this before I ordered my burger bowl at The Counter en route to Denver today. Read More
At the International Builders Show in Orlando this week I got to share the stage in a Spotlight session with six amazing design and creative professionals. Our task was to share 60 design ideas in 60 minutes. Read More
After a little over two years in my safe keeping, the $5 bill I found randomly tucked into the rim of a baseball cap in the Life is good store in the Seattle-Tacoma Airport has finally found its rightful, deserving home. Read More
You don’t get to know about the lasts. Because they can’t tell you.
They just happen.
Near the end, the space between them becomes strangely physical. Read More
I’ve been doing a lot of thinking about innovation. Design thinking. Where new ideas come from. What really is a new idea? Read More
We’re all trying to be heard—brands, politicians, thought-leaders, people with opinions to share and ideas to spread. Or, ideas to share and opinions to spread. Sharing creates a shared set of beliefs. Read More
We are all customers. And, we’re all people. Sometimes in marketing, head down buried in analytics, chasing the new shiny object, or just adapting to the constant pace of innovation, we forget this. Read More
There’s a simple truth about human behavior: consumers buy when the act of buying is simple, easy and convenient. Amazon has figured this out, and at $80B a year, they have become the most relevant brand to Millennials. Read More